This “gag” commercial never aired of course. The pitchman was well known in the San Francisco Bay Area in the 1960s-70s. While taping commercials for the dealership in 1968, the pitchman made this gag take to poke fun at his boss. Ralph Williams owned many California car dealerships and had quite a notorious reputation.
Shot by Taylor Danger Russ Sound Mix by Floodgates Audio // Engineered by Alec Chojnacki Special Thanks Nicholas Canada Wicht, Jess Weber, Lauren Mast, Patrick Lindhorst, Danny Backer, Nic Collins, Alejandro Lechuga, Corina Kane, Jack Schumacher, Christopher Jones, Andy Henretta, Rachel Kullen, Sean Godsey, Martin Chen, Tony Lazzeretti, Matt Illig, Chris Casey, Dustin Meadows